Absolutely essential sessions to attend at Dreamforce

With every passed year Dreamforce keeps growing and expanding its coverage. This year there are 3200+ sessions, and even if you would be a Herminee with her magic of being in two places at the same time, you still won’t be able to cover everything.

That’s why we want to encourage you to determine your goals and prepare an action plan in advance. Start with visiting Dreamforce Schedule and, an absolutely must tool, recently released Agenda Builder!  And of course don’t forget about your best companion, Salesforce Events app, for iPhone and Android.

This is a list of some of the sessions we’re planning to attend and invite you too. Let’s jump in!

CIO Trends: What’s Your Number? How to realize your true ROI

When: Monday, November 6, 8:00 AM – 8:40 AM

Where: Moscone West, 2024

Every IT organization faces the challenge of quantifying ROI; however many methods underestimate the business impact. Join us as we welcome Ben Bump and Jason Crowder, Assistant Directors at Wyoming Office of State Lands and Investment, to walk through their experience with designing and deploying and quantifying a modern, digital platform, step-by-step on a lean budget. Learn tips, tricks, and best practices that comprehensively calculate your return, justify investments in innovation, and make you an ROI savant.

AppExchange ISV Keynote: Winning Together in the Salesforce Ecosystem

Monday, November 6, 9:00 AM – 10:00 AM

Moscone West, Keynote Room – West Level 3

Together, over the past decade, we’ve made AppExchange the #1 business app store where customers can find the apps, components and more to extend their CRM. With over 87% of Salesforce customers using AppExchange apps, the AppExchange has become the destination for developers, entrepreneurs and ISVs to build their businesses in the cloud. Join us to learn about the latest trends and new technology for ISVs, AppExchange Partner Program updates, and go-to-market opportunities in the $389B Salesforce Economy, to grow your business over the next decade.

Einstein Guidance: Predictive Forecasting inside Salesforce

Monday, November 6, 10:30 AM – 11:10 AM

San Francisco Marriott Marquis Hotel, Club Room

Here at Salesforce, we use Einstein Guidance, a revenue forecasting tool used at C-level to get accurate and unbiased end-of-quarter estimates, as highlighted in Business Insider. Einstein Guidance uses state-of-the-art artificial intelligence, drawing from diverse fields ranging from traditional time-series forecasting to robotics to predict Salesforce’s quarterly revenue within a margin of 2% at the start of the quarter. This allows executives to take timely action to remediate shortfalls. This talk will focus on the challenges inherent in creating good forecasts, Salesforce AI experts baked solutions to these problems into Einstein Guidance saving our customers the pain.

CRM, ERP, and MDM: An Enterprise Integration Strategy (B)

Tuesday, November 7, 12:00 PM – 12:40 PM

InterContinental San Francisco Hotel, InterContinental Ballroom C

Integrating CRM, ERP, and MDM Systems can provide tremendous value to your business, from end-to-end visibility to forecasting and revenue pull through, to effectiveness of campaigns. When planning for an integration between two or more systems, you need to do your homework. You must spend the proper time planning for all aspects of the project, with a primary focus on quality vs. expediency and business prep vs. IT prep. Join us as we review what went well and lesson’s learned from Pearson’s CRM/ERP/MDM Integration project.

Come Hear What It Takes to Build And Scale a Successful Global Inside Sales Team

Wednesday, November 8, 12:00 PM – 12:40 PM

InterContinental San Francisco Hotel, InterContinental Ballroom C

What does it take to build and scale an inside sales team? Come hear Autodesk’s journey to successfully building a global inside sales team. What are the ‘pillars of success? and where should you start? Autodesk will share the key challenges and share the most important aspects to getting it right.

Top 10 Flow/Process Builder Best Practices

Wednesday, November 8, 12:00 PM – 12:40 PM

Metreon AMC Theaters, City View Embarcadero

Many tasks which used to require triggers and Apex can be developed using two awesome declarative tools, Process Builder and Flow. With them you can drag and drop your way to declarative freedom, eliminating code along the way. Make cross-object look-ups and updates with Process Builder. Make complex decision trees and embed them into Lightning components or call them with a click of a button with Flows. If you have a highly custom process that requires Apex, don’t worry, both of these tools can integrate with your code when needed. Come to this session and learn best practices from an early adopter of these two amazing Salesforce features.

Bacon and Black Coffee: Go-To-Market Capability Transformation in the Real World

Thursday, November 9, 11:00 AM – 11:40 AM

InterContinental San Francisco Hotel, InterContinental Ballroom C

The reality in most large Go To Market organizations is overlapping roles and too much complexity. Are these challenges slowing you down as market changes accelerate? Do your Account Executives feel like everyone else in the organization expects them to solve all your process problems? How do you simultaneously support your core business and enable your new business models for growth? Join us as we discuss how Diebold Nixdorf used the Salesforce GTM Capability Maturity Model to drive role based improvements as part of their merger integration and global sales transformation.

Self-Correct Before You Self-Destruct: Secrets of the World’s Best Sales Coaches

Thursday, November 9, 9:00 AM – 9:40 AM

InterContinental San Francisco Hotel, InterContinental Ballroom C

You have invested in one of the best sales tools in the world, but do you really know how to use Salesforce to maximize the competitive strengths of each of your reps? Join Rob Jeppsen, Founder and CEO of Xvoyant, to learn how to create a culture of Intentional Improvement by coaching through Salesforce. Rob will provide tactics for creating coaching moments that matter by prioritizing, dollarizing, and optimizing the coaching process with each salesperson in your organization. Learn how leading sales organizations at Waste Management Corporation, Zions Bancorp, and other international large-enterprise organizations are improving forecast accuracy, increasing the amount of reps hitting quota, and creating legendary customer experiences by creating collaborative, predictive coaching with Salesforce.

To help you further navigate at the Dreamforce here is its campus map:

And of course, don’t forget to meet with our team at Success Expo Floor at the Booth #1939 to discuss Salesforce integration and replication possibilities!

Have a fantastic Dreamforce! 😀