Critical to a business’s long-term success is a solid strategy to boost and maintain customers’ loyalties. While attracting customers is one of the most difficult aspects of running a business, keeping them is perhaps the biggest challenge. Customer Loyalty Customer loyalty is an ongoing positive relationship between a customer and a business that encourages repeat […]
The Need for Data Masking in a Data Warehouse
Data in organizations are not leveraged as much as it can be, and often they rely on making decisions using expert opinions in most cases. The decisions will be more meaningful and powerful when backed with intelligent data relative to the needs of data consumers using data silos and warehouses. According to the magazine Supply […]
Best Practices on Securing Data When Replicating Salesforce to your Database
All companies today have the critical responsibility of managing and maintaining data. Whether it’s the personal information of employees or the confidential operations of the business, it is important to not only secure this data but to gain the insights on what can be improved. With SaaS applications like Salesforce, it is much easier for […]
Why Analyzing Sales Data Is Important for Businesses
High-performing sales teams use data as the foundation for their success. Whether looking to increase sales, maximize profit, grow the sales team or beat the competition, Sales leaders have more than enough data readily available in their customer relationship management (CRM), and/or enterprise resource planning (ERP) systems. Many companies implement a CRM system and push […]
Automate Salesforce Data Replication to Azure Synapse Using DBSync
What is Azure Synapse Analytics? Azure Synapse is like a forest fire in the rapidly evolving technological landscape. Data serves as the fuel to start this fire. Just like fuel is necessary to keep a fire going, quality data is necessary for better cloud-based performance. The demand for data storage, upkeep, and transfer from one […]