Embedded Integration – A Game Changer In Improving Customer Experience

Software as a Service (SaaS) applications have skyrocketed in the business world over the past few years. 

SaaS products offer the benefits of being more cost-effective, scalable, and easier to use, making them an attractive option for companies looking to optimize efficiency and operational performance. 

However, integrating these products with one another and with other cloud systems can be difficult and time-consuming. 

To remain competitive, many SaaS customers need features like connectivity with third-party applications and workflow automation. 

Such features help companies stay ahead of their competition in today’s market, enabling them to manage multiple integrations seamlessly and provide great products and dedicated customer service.

To overcome this challenge, SaaS teams increasingly use embedded integration platforms to overcome this problem. 

These platforms offer pre-built connectors, APIs, and additional tools that make it easier to integrate SaaS products. As a result, SaaS teams may develop native integrations tailored to their products, saving time and engineering resources that would otherwise be required to develop custom interfaces.

In addition, embedded integration platforms can streamline the integration process and provide a better integration experience for customers.

According to a 2020 analysis by Blissfully and Vendr, small firms use an average of 102 distinct SaaS applications, mid-market companies use an average of 137 applications, and enterprises use an average of 288 applications.  

Introduction to Embedded Integration Platforms

Embedded IPaaS integration integrates your software with other systems and platforms seamlessly from within their own SaaS product (using pre-built connectors and APIs)  rather than relying on a separate, standalone solution.

This provides users a unified experience, eliminating the need to manage multiple disparate applications and allowing them to quickly and easily create powerful automation workflows. 

By leveraging embedded iPaaS, SaaS vendors can offer their customers an enhanced user experience while boosting productivity and efficiency. 

Additionally, it allows for scalability without adding complexity or increasing costs. With embedded iPaaS, businesses of all sizes can take advantage of leading-edge technology that helps maximize the potential of their cloud solutions. 

Check out the capabilities of our Netsuite and Salesforce Integration platform

Embedded integration, also known as embedded iPaaS, are solutions that assist SaaS providers in creating and managing native integrations that link their current products to the other products that their clients use.- G2

Difference between IPaaS and Embedded IPaaS?

An iPaaS (Integration Platform as a Service) solution facilitates the integration of a combination of cloud-based, SaaS, and on-premise applications and data warehouses within or across organizations. 

iPaaS solutions provide a range of tools and features for data integration challenges, including data mapping, transformation, and integration with APIs.

Gartner defines an iPaaS as “a suite of cloud services enabling development, execution, and governance of integration flows.” 

In contrast, an embedded iPaaS solution enables SaaS vendors to create, manage, and deploy integrations to their clients directly from their platform, providing customers with a more streamlined and efficient process.

Embedded IPaaS integration seamlessly integrates your software with other systems and platforms within the SaaS product rather than relying on a separate, standalone solution.

How Poor SaaS Integrations can lead to bad customer experiences:

Subpar Enterprise integration can significantly impact a company’s user experience, revenue, and business processes. 

Poor integration is one of the leading causes of project failure – Gartner

Here are a few examples of how poor integration can lead to these issues:

Lost revenue

Integration can delay getting products and services to market, resulting in lost sales and revenue. In addition, better integration can also lead to accurate or complete data, which can negatively impact decision-making and result in lost revenue.

Poor business processes

Poor integration can lead to siloed information and disconnected systems, making it difficult for employees to access the information they need to make informed decisions. 

This can lead to inefficiencies and delays in completing tasks, negatively impacting business processes and ultimately resulting in lost revenue.

Bad user experience

Poor integration can lead to a disjointed and confusing user experience, making it easier for employees to access the information and tools they need to do their jobs effectively. This can lead to delays in completing tasks and a lack of visibility into what is happening in the organization, resulting in a poor user experience.

Increased support load

Poor integration can also lead to increased support load, as employees struggle to navigate disconnected systems and deal with errors and inaccuracies. This can lead to increased costs and reduced productivity as resources are devoted to resolving integration-related issues.

To avoid these negative impacts, companies must prioritize integration and invest in solutions that will help them to connect their systems and applications effectively. 

This will help improve the user experience, increase efficiency, less customer churn, and drive revenue and business success.

According to a study by Gartner, poor integration is one of the leading causes of project failure, with an estimated 75% of projects failing to meet their objectives due to inadequate integration. 

The same study also found that companies that fail to address integration issues can expect a 20-30% revenue decline. 

Furthermore, a survey by KPMG revealed that 60% of companies report that their integration efforts have failed to meet expectations, with poor integration cited as one of the main reasons for failure. 

These statistics highlight the importance of effective integration and the potential consequences of neglecting it. 

To ensure that customer experiences are not negatively impacted, companies must prioritize integration and invest in solutions that will help them to connect their systems and applications. effectively

3 Ways Embedded IPaaS helps SaaS companies. 

 There are three ways Embedded IPaaS can help SaaS companies.

1. Embedded IPaaS helps SaaS businesses scale
2. Embedded integration improves customer experience
3. Embedded integration improves product retention

1. Embedded IPaaS helps SaaS businesses scale.

The benefits of embedded integration are numerous, from improved workflow and automation to enhanced security and personalization. 

Embedded iPaaS is particularly useful for SaaS (Software as a Service) companies, as it allows them to offer their customers a more seamless and integrated experience. 

With embedded iPaaS, SaaS companies can easily connect their software to other systems and platforms, such as CRM systems, ERP systems, and other cloud-based applications. 

Integrating their platform directly with other applications and data warehouses allows SaaS companies to provide customers with real-time data, automate repetitive tasks, streamline workflows with enhanced security, and improve data management and accessibility. 

These benefits can help increase efficiency and productivity, making it easier for SaaS companies to get new business and expand their customer base.

2. Embedded integration improves customer experience.

Embedded integration improves customer experience by providing a more seamless and efficient customer process. 

Here are some ways by which embedded integrations of commonly used tools help in the process.

• Streamlining of workflow and automation of processes

Streamlining workflow and automating processes are other key benefits of embedded integration. 

Integrating their platform directly with other applications and data warehouses allows SaaS companies to automate repetitive tasks, such as data entry, and streamline workflows. 

This can help increase productivity, reduce errors, and improve efficiency. Automating processes can also help reduce costs and improve scalability, making it easier for SaaS companies to expand their customer base.

• Improved data management and accessibility

Improved data management and accessibility are another key benefits of embedded integration. Integrating their platform directly with other applications and data warehouses allows SaaS companies to access real-time data and improve data management. 

This can help improve decision-making and increase efficiency. Additionally, embedded integration technology can provide a more secure and compliant solution, ensuring that customer data is always protected.

• Enhanced security and compliance

Finally, enhanced security and compliance is an important benefit of embedded integration. 

By integrating their platform directly with other applications and data warehouses, SaaS companies can ensure that customer data is always protected. 

Additionally, embedded and integration capabilities can help ensure compliance with industry regulations, such as GDPR and HIPAA, reducing the risk of data breaches and penalties.

3. Embedded integration improves product retention.

Embedded integration is a powerful tool that enables SaaS companies to improve customer retention through personalization and customization of user experience. 

SaaS companies can provide customers with a personalized and tailored user experience by integrating their platform directly with other cloud-based, SaaS, and on-premise applications. 

This can increase customer satisfaction and retention rates, leading to more revenue for the company.

Personalization of user experience is a key benefit of embedded integration. Integrating their platform directly with other applications and data warehouses allows SaaS companies to access real-time data and provide customers with a personalized and tailored user experience. 

This can include 

• Personalized recommendations, 
• Targeted marketing campaigns.
• Personalized user support
• Personalized dashboards and custom reports based on specific needs.
• Access to real-time data.

Personalization can help improve customer satisfaction and increase retention rates, leading to more revenue for the company.

Does Embedded iPaaS make SaaS business more profitable?

Yes, embedding integration Platform-as-a-Service (iPaaS) solutions into SaaS products can make the business more profitable in several ways.

1. Embedded iPaaS can help reduce the cost of developing custom integrations for SaaS products. 

Developing custom integrations can be time-consuming and expensive, especially for small and medium-sized businesses. By embedding iPaaS solutions, SaaS companies can leverage pre-built connectors, APIs, and other tools to create native integrations that are optimized for their product. This can help save time and resources to maintain integrations and reduce the cost of integration development.

2. Secondly, embedded iPaaS can help increase customer satisfaction by providing a better integration experience. 

When customers can easily connect to their SaaS products, they are more likely to continue using them and renew their subscriptions. This can help improve customer retention and increase revenue for SaaS companies.

3. Embedded iPaaS can help SaaS companies reach a broader audience by offering more comprehensive integration solutions. 

By building integrations and partnering with other companies or iPaaS solutions, SaaS companies can offer pre-built integrations optimized for specific use cases or industries. This can help attract new customers looking for an integrated solution that meets their needs.

4. Embedded iPaaS can help SaaS companies stay competitive in the market. 

As more and more companies offer integrated solutions, SaaS companies must provide a seamless integration experience to remain competitive. By embedding iPaaS solutions, SaaS companies can offer a more comprehensive solution and differentiate themselves from their competitors.

Embedded iPaaS  features:

Embedded iPaaS (Integration Platform as a Service) offers a range of features that enable SaaS vendors to create, manage, and deploy product integrations to their clients directly from within their platform. Some common features of embedded iPaaS include:

• Pre-built connectors and templates

These allow for easy and quick native integration of typical applications and systems, such as Salesforce, QuickBooks, and Shopify. The integrations are natively supported by these platforms, and there is a minimal learning curve when these connectors are exchanged across these applications.

• Customizable mapping and data transformation

This feature allows for the creation of custom mapping and data transformations to support unique or complex business processes. These are needed for specific business flows or rules that need support.

• Real-time data synchronization

This feature ensures that data is updated and synced in near real-time across all connected systems, reducing the risk of data discrepancies. The systems can use APIs or webhooks to pass this data in real time so customers can work with the most up-to-date data.

• Bi-directional syncing

This feature allows data to flow in both directions, ensuring that data remains accurate and up-to-date. Customers often want their CRM, ERP, or other system to be their single source of truth, and bidirectional sync helps them accomplish that.

• Automated workflows and process automation

This feature allows for automating repetitive tasks and streamlining workflows, increasing productivity and reducing errors. It lets companies eliminate double data entry and automate business processes so they can focus on strategic activities.

• Security and Compliance

This feature ensures customer data is protected and compliant with industry regulations, such as GDPR and HIPAA. It can depend on a case-to-case basis and the architecture, such as whether the embedded integration stores the data at rest or in transit to enable the functionality. They can also be run in secured environments for data-sensitive industries such as banking, healthcare or others.

• Advanced monitoring and analytics

This feature provides visibility into integration performance, usage, and errors, allowing for troubleshooting and optimization. It lets customers identify at which stage of the integration run the error occurred and the ability to diagnose and resolve the issue in real-time. The alerts or notifications can also be sent to the owners across each integration run.

• Scalability

This feature allows the integration of legacy systems to scale and handle a high volume of data and transactions with low code and minimal downtime. These platforms can run the automation on a specific data set in a time range or business context and can be run on hybrid environments.

Types of embedded IpaaS

Pros and Cons of different types of iPaaS embedding for SaaS products

Here’s a table outlining all the benefits, pros and cons of different kinds of iPaaS embedding for SaaS products:

How DBSync can help your business.

DBSync is a complete on-demand integration and replication provider that empowers companies to connect any combination of SaaS, cloud, and on-premise applications without the burden of installing and maintaining software and appliances. 

Check out some of our resources on our top connectors.

• Driving Order to Cash Success with Automation – how you can automate various processes like a quote to cash, Order processing, patient onboarding, and much more.
• Integrating Data in Healthcare – Automate patient onboarding journeys and augment your staff in healthcare with our Healthcare Data Integration Platform
• Automation in Sales Process:  Learn about various use cases such as automated lead capture, opportunity creation and automated invoicing for your Sales teams
• Automation in Accounting Process – see how you can automate invoicing, payments, order creation and inventory update and save time for your accounting teams by using our Banking Compliance Software

We would be delighted to discuss your use case and explore how DBSync can support your success. Please feel free to Schedule a meeting with us.

FAQ